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KnowShowGrow

Consistency Versus Alignment

Consistency versus alignment: which is which? And which one matters?

Consistency: doing the same thing the same way every time.

Alignment: behaving with the personality you want your business to be known for every time.

Consistency is rigid, rule-based. Alignment is flexible, based on principles.

Consistency is easy: just follow the rules. Alignment is simple: do what’s right whatever the circumstances.

Alignment. Simple. Not easy.

Connect

Know•Show•Grow

Know who you are and who you want to be, as a business and a person.

Show that clearly in every interaction.

Grow your business. Grow your joy.