Brand
Strategy
for Your
Family
Business

KnowShowGrow

Family Business: It's Personal

Branding a family owned business requires understanding family owned business.

For family owned small business, business is always personal. And there’s no such thing as work/life balance because life and work blend together. And nobody gets a paid vacation. Not to mention that hiring anyone, even a subcontractor, is more like an adoption.

It's not just money. It's your baby.

Good branding is like good parenting: it's not always obvious what to do, when to do it, or how to do it, and it helps to have someone experienced to ask for advice.

Connect

Know•Show•Grow

Know who you are and who you want to be, as a business and a person.

Show that clearly in every interaction.

Grow your business. Grow your joy.