When a family works together it grows stronger. Helping your family is why my work matters.
Why does your work matter?
It's certainly not money. No one works as hard as you do just for a paycheck. So what is it that matters so much that you get up and do this, over and over, day after day?
Knowing why your work matters not only keeps you going through hard times, it's the foundation of your branding. If you'd like a tool to help you get clarity about why your family business matters, do this exercise. See what you learn. Then share it. I'm curious about you.